Updated: Jun 23, 2020
“But my posts don’t generate sales." I hear comments along those lines a lot. True, it’s rare for someone to see your post and then immediately pick up the phone and place an order. It does happen, but it’s rare.
But instead of generating immediate sales, what you’re doing with social media is building long-term relationships with past, current, and potential customers…reaching all of them at once and for little to no money.
It's actually pretty impressive.
Social media is an incredible tool that too many businesses aren't getting the most of. Here are some of the things you get when you have an active social media presence:
Meaningful customer experiences. With social media, you can give your customers a glimpse into your business and your personality, turning you from a faceless storefront into a real and trustworthy human being.
Increased traffic to your website. Every social media site that you're on provides another road that leads back to your website, and another chance at a sale.
Increased brand recognition. When customers see your brand almost every day, you become kind of hard to forget.
Better search engine rankings. Google and other major search engines are constantly changing the way they rank web pages. Currently, they seem to be looking at social media activity as one of their criteria for ranking higher in search results.
Just remember, social media marketing isn’t for today, it’s for tomorrow. So don’t get impatient when you don’t generate immediate sales. You’re investing in your future business by building a solid, positive public presence today.